I led the delivery of PUMA’s King campaign in North London - a culture-first football activation featuring Xavi Simons and Skepta. The project required close coordination across PUMA’s global, European and UK teams, talent management, venue partners and a large production crew. I worked from early concepting through to live event delivery, managing stakeholder alignment, schedules, logistics and all client communication throughout.

Working with a tight internal team, we transformed Powerleague Tottenham into a one-night-only football and music experience, balancing creative ambition with rigorous on-the-ground planning. The event brought together invited fans, creators and community players, with PUMA’s new King boot at the centre. It was a complex, high-energy production with multiple moving parts - but the campaign landed smoothly, with strong client feedback and content that travelled well across PUMA’s channels.