This was the first major campaign I worked on at COPA90, and it set the tone for my time there. PepsiCo and Pizza Hut partnered for a global UEFA Champions League activation fronted by Ronaldinho, with content launching across nearly 20 countries. We travelled to Santiago, Chile for the shoot, collaborating with PepsiCo Global, Pizza Hut’s international markets, and an incredible local production team.

I worked across client, creative and production to help steer the project through multiple reviews and markets, ensuring the creative landed consistently across territories. It was a complex, multi-stakeholder campaign involving Pepsi, Pizza Hut, UCL, and a high-profile global talent - but the team worked in complete sync to deliver a hero film and supporting assets that felt fun, energetic and true to Ronaldinho’s personality.

The response was extremely strong across PepsiCo and Pizza Hut. The following year, the brand returned to COPA90 to continue the partnership with double the budget, which was a testament to the work and the collaboration built during this project.

It remains one of the most memorable shoots I’ve been part of - a global campaign rooted in football culture, delivered with craft and momentum from a truly international team.