My Role: Creative Producer, Account Director, Social Lead, Content Manager
Made for Feed
I’ve spent the last decade working across social-first and influencer-led campaigns for brands in sport, entertainment, travel and lifestyle. My experience spans creator programmes, real-time social, global influencer moments and high-volume content systems built at pace. From World Cup fan-culture storytelling with Visit Qatar, to creator-driven challenges for Pepsi, to Deliveroo’s reactive social work built around talent and real moments - I focus on work that feels culturally grounded, collaborative and genuinely platform-native.
Here are the examples!
Pepsi TikTok Challenge — Led post-production and creative direction for a global duet challenge that delivered 3.1B video views, 584K video creations and a 4.74% engagement rate
Visit Qatar (World Cup) — Led daily TikTok/IG output across live streams, vox pops and “how-to” content, resulting in 22M views and 120K new followers during the tournament.
Boots x Love Island — Delivered challenges, reactive content and a TikTok competition that landed 59.8M TikTok views and a 27% SOV increase for Boots during the series.
Fando Football — Oversaw creator strategy + weekly content, achieving 100K organic views per episode, establishing a consistent rhythm of high-performing social.
FREE NOW x Bash the Entertainer — Launched London’s eScooters with a no-media-spend influencer push, blending brand safety messaging with Bash’s “CEO of Sounds” format. Result: 700K views and a 5.7% engagement rate.