Senior Client Director & Creative producer

FREELANCE CLIENT SERVICES DIRECTOR

Ear to the Ground - Coca Cola, Smartwater, Puma, Heineken

August 2025 to Present

Key roles: Account direction, project management, production. Lead strategic and creative delivery across global sport and lifestyle accounts.

  • Delivered PUMA King x Xavi Simons x Skepta activation in North

  • London - overseeing creative, talent, and production for a culture-first football event.

  • Leading Heineken Coachella 2026 creative development and production (multi-market, €300k+).

  • Directing Smartwater x Football repositioning focused on Gen Z fan culture.

  • Driving Coca-Cola’s 2026 global music strategy, shaping cultural direction and creator-led programming.

  • Driving PUMA Fan Intelligence® workstreams and senior stakeholder alignment.

  • Creative Outputs: PUMA King - Xavi & Skepta

SENIOR CLIENT PARTNER

COPA90 - Sky Sports, Pepsi, Pizza Hut, KFC, EA

January 2024 to April 2025

Key roles: Account direction, project management, production.

Oversaw high-impact global campaigns, managing flagship clients and complex productions end-to-end.

  • Delivered shoots with Ronaldinho (Pepsi x Pizza Hut x UCL) and Lenny Kravitz (UCL Kick-Off Show).

  • Led Sky Sports 92-piece content series with Danny Dyer achieving record engagement and earned amplification by Manchester United.

  • Delivered 250M + impressions and measurable brand-lift across the PepsiCo portfolio.

  • Balanced creative vision with operational efficiency across multi-market teams.

  • Creative outputs: Ronaldinho, Danny Dyer, Man Utd

SENIOR CLIENT PARTNER

Agencies - Ogilvy, We Are Social, AMV BBDO, VCCP, Havas,

Brands - eBay, Porsche, Boots, Love Island, Crocs, Visit Qatar, Müller

Roles - Account Director, Social Lead, Consultant, Creative Producer

February 2022 to January 2024

Delivered culturally resonant campaigns and activations for leading brands.

  • Boots x Love Island: Led content production during live episodes; contributed to TikTok Awards 2022 nomination.

  • Visit Qatar World Cup 2022: Directed social strategy and 2023 digital roadmap.

  • Fando Football (Pilot YouTube Show): Built team and delivered 111 pieces in 7 weeks → 28 M views and 41K new followers.

  • Porsche 75 Years: Primary liaison for shoot production, co-ordinating with production houses to realise brand vision.

  • Managed multi-agency collaboration across Ogilvy, VCCP, We Are Social and AMV BBDO.

CREATIVE ACCOUNT DIRECTOR

Coolr - Deliveroo, Pepsi, FREE NOW, Samsung

November 2020 to February 2022

Key roles: Account direction, project management, creative direction, production, finance, paid social

Helped scale Coolr from 14 to 48 employees while leading social strategy and content production across global brands.

  • Directed monthly creator shoots and always-on reactive content.

  • Led Deliveroo’s real-time newsroom during Euro 2021 → organic reach ↑ 300 %.

  • Oversaw creative, financial and paid media management across accounts.

SOCIAL ACCOUNT MANAGER

Kindred - Post Office, Bud Light, Heathrow Airport, Disney+

July 2019 to August 2020

Key roles: Account management, paid social, project management

  • I produced Heathrow experiential activation and Bud Light Euro 2020 content.

  • Built Mushrooms social strategy → VTR 18 % → 66 %; CPV ↓ 75 %; CPE ↓ 80 %; CPC ↓ 56 %.

  • Managed client reporting, paid social optimisation and creative production