92 teams, 92 fans, 92 stories.

This was one of my favourite campaigns to lead - an ambitious, portrait-led project celebrating fans from all 92 Premier League and EFL clubs ahead of the 2024/25 season. Across 66 days, we produced 92 individual stories, each capturing a supporter’s hopes and perspective ahead of a new season. It was a demanding project, but one of the most rewarding I’ve worked on.

I led the campaign as the main client contact and project manager, working closely with three producers, two creatives and our Creative Director, Ric Blanc. Together, we coordinated shoots across the country, navigated a complex approvals process, and ensured every piece of content felt authentic to each club and community.

The work travelled far, with clubs such as Manchester United resharing films we created, and West Ham’s manager recording a watch-along reacting to the Danny Dyer episode. Importantly, 92 Stories went on to become Sky Sports’ best-performing organic social campaign to date, driven by the scale of the storytelling and the connection fans felt to the pieces.

It remains one of the standout projects of my time at COPA90 - a campaign built on collaboration, pace and a genuine respect for the culture and passion that connects football fans across the country.