Painting the town blue.

For the 2024 Pepsi Kick Off Show, we were tasked with creating the global announcement campaign for Lenny Kravitz, ahead of his performance at the Champions League Final in London. This was a major production with tight timelines and global visibility, designed to build excitement around Pepsi’s flagship cultural moment of the year.

We shot with Lenny in Miami, recreating part of Wembley Stadium’s tunnel to ground the creative in the matchday world. The production required careful coordination across multiple teams, partners and time zones to deliver a seamless set of assets ready for worldwide release. I worked closely across client, production and creative teams to ensure everything landed on time and aligned with the scale of the Kick Off Show.

The internal response at Pepsi was incredibly positive. As one client put it:
“Reaction internally is AMAZING. F*cking flying. What a buzz. Well done. Go team. Mark says it’s the best KOS creative we’ve ever had.”

The campaign supported one of Pepsi’s biggest cultural stages - the Champions League Final - and helped set the tone for a show seen by millions of football fans around the world.