While working with We Are Social Amsterdam, I helped launch the Crocs × Christian Cowan collaboration - a limited-edition drop blending Crocs’ global appeal with Cowan’s playful, high-fashion aesthetic. My role focused on transforming the brand’s initial social strategy into a clear, actionable content plan that could drive awareness and engagement across Crocs’ global channels.

Working closely with the internal strategy and creative teams, I helped shape the campaign’s tone of voice, developed content ideas tailored to different audience behaviours, and wrote supporting social copy. The work centred on balancing high-fashion storytelling with Crocs’ irreverent brand personality, ensuring the collaboration appealed both to fashion-first audiences and Crocs’ wider global fanbase.

The campaign was well received across fashion and streetwear communities, earning coverage from titles such as Highsnobiety, Fashion United and Fashion Network. It remains a standout example of bringing a social-first mindset to a cross-industry partnership - merging fashion creativity with global brand reach.